I like my lashes bold and dramatic, but not fake looking. This formula catches every lash from root to tip and creates a fan effect. All you need it one to two swipes and you are good to go! The tip of the brush curves to flow with the curve of your lashes. Plus there are ten layers of bristles to capture every lash. The formula does not flake and does not clump the lashes. At the end of the day just use some makeup removal and it comes off easily. You can find this product at any drug store or big name store and the price is nice to your wallet.